The inspiration for creating the "Courageous and Brave" emblem began with a trip to New York City. The idea behind the design was to create an emblem that embodied two main criteria features, simplicity and boldness. Arriving to a final conclusion on the emblem took time. Many aspects went into finalizing the emblem, but after several months of developing numerous sketches, the criteria needed for the THADDEA brand became apparent in one of the designs.

The design that derived from those sketches is now the distinguishing Courage and Bravery emblem of THADDEA.