The concept behind the Company begins with the name. When the search began to establish a name for the Company the main criteria of the name had to consist of characteristics that epitomized the "Heroic" and exemplified individuals. A distinctive name, one that would illustrate the human spirit and what derived from the search was the name "THADDEA".

The word THADDEA originates from the language of the Greeks. Its meaning symbolizes the spirit, heart and determination of every individual when faced with adversity; it is what we aspire to be..."Courageous and Brave." At THADDEA we believe everyone has the characteristics of courage and bravery embodied within them. This belief is the guiding principal behind the vision of THADDEA.